As poin
ted out by Gartner
analyst Daryl Plummer, the
clock is ticking for telecom providers to jump on the cloud computing
bandwagon. Cloud computing is quickly evolving and offers telecom operators a
unique opportunity to deliver all types of new services bundled with broadband
connectivity -- everything from netbooks and virtualized desktops to private
cloud services.
According to a recent
report, Verizon is planning to sell netbooks to consumers later this year
for $99 bundled with a two-year service agreement. AT&T currently sells
Acer netbooks for $99, as well. While the carriers have not yet announced plans
to deliver virtual desktop services as a value-add, this is certainly the next
step in the cloud computing evolution.
Telecom operators have a unique opportunity to disrupt
the PC business and become a major distribution channel for operating systems,
applications and services. This is bound to happen, as the OEM channel rethinks
its business model - with software dwarfing the cost of the hardware it runs
on. Why would 5 billion people pay $300 for an operating system and
productivity suite, when the hardware it runs on is under $250? On the other
hand, the same operating system and productivity suite delivered for a few
dollars a month as a bundled service (with broadband connectivity) provides
customers with added value.
If telecom operators do not move quickly, there is
another option brewing. Big cloud providers, with huge data centers, expertise
in delivering services on a massive scale and ownership of lots of dark fiber
and swaths of wireless spectrum, will displace both the traditional telecom
operators and providers of PC software out of the market.
Telecom operators have at least two things going for
them. First, they have the geographic footprint that benefits the delivery of
virtual computing services by providing low-latency connectivity necessary for
a high-quality user experience. Secondly, they have experience in marketing,
selling and taking care of large customer bases. If they can sell a voicemail
service for over $5/month to millions of subscribers, when an answering machine
costs $25, they can certainly sell Virtual PCs at $25/month loaded with software
and other goodies. They just need to
decide whether they want to take advantage of this unique opportunity or let
others eat their lunch.
With several trials in place throughout North America,
Europe and
Let me know how you feel about telecom providers offering cloud service bundles.

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