No Multimedia - No Users

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A few days ago, Charles Babcockmediaplayer.PNG of InformationWeek wrote an article about IBM's recent announcement of a new public desktop service cloud, which will deliver virtualized desktops to thousands of end-users per customer site at a time.  IBM notes that it will virtualize the desktops via the products of either VMware or Citrix Systems to match a customer's current environment.

Further reading the article, I was shocked to see that "virtual desktops will not be able to run full motion video or multimedia."

 

How 90's is that?! The article suggests that the primary target market is enterprise IT. Perhaps the assumption is that the information workers do not need multimedia?

 

Frankly, I do not believe that these types of users are willing to part with their multimedia-capable desktops for jerky-video, out-of-sync-sound RDP or ICA terminals.

 

There is plenty of research that suggests that the new generation of workers do not know the difference between work and leisure in their digital life. The same way a global business requires work to be always accessible (we at SIMtone are very good examples of this with our 2:00 AM conference calls with distant clients).  Multimedia features of Facebook and YouTube have to be as accessible at work as at home to compensate for these night "shifts." And besides, how do you participate in a Webinar on a non-multimedia Thin Client?

 

It's time for cloud service providers to wake up and realize that to succeed in virtual computing, services have to integrate more of a consumer flavor.  They need to be attractive to millions of people (not just thousands of workers) in order to be successful in the enterprise. With SIMtone, every cloud desktop or application service (including video and multimedia) is accessible with a single user ID, from everywhere and with any device.

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This page contains a single entry by Misha Nossik published on September 4, 2009 3:31 AM.

BBC Business Daily Interview: The Risks of Cloud Computing was the previous entry in this blog.

Outsourcing or Cloud Computing? is the next entry in this blog.

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